4.
You're The Referral Machine
Great job cultivating referral relationships! With some systemization, you have the foundation to take it to the next level so even more of your business comes from happy past clients and partners. Define what an ideal referral partner looks like for your firm and seek out more players that fit this profile. Continue wowing your network by sharing wins, business updates via a newsletter, and asking thoughtful questions about enhancing their client experience. Surprise your very top referrers periodically with a gift card or their favorite treats. With consistency in communicating and showing appreciation, your referral engine will keep humming smoothly.Referrals, whether from professionals, past clients, or both, can be a major source of new business for your law firm. Those sources are material for most of the nearly 100 successful law firm founders I have interviewed, and nearly all said their referred prospects are higher-quality than leads from other channels.But you have to be intentional about obtaining those referrals to maximize their potential. That requires:steadily adding sources to your professional network,nurturing those new relationships, and staying in front of your past clients. We can help you with all three tasks! Click the button below to schedule a call with me to find out how.Kara Prior | Referral Amplifier, Founder