Maybe you don’t know if you will be able to carve out 45 minutes/month for our remote video shoots.
Or perhaps you are not enthusiastic about filming videos. Or maybe you don’t know how you will feel about seeing yourself on Instagram since you have never shot social videos.
It doesn’t matter. We can build you a robust social presence with or without your participation, and you don’t even need to decide upfront which path is right for you. If uncertain, you can try a shoot and then tell us. Our posting schedule and price remain the same for both approaches.
Either way, social media is too powerful a marketing channel to ignore. Consumers expect to learn more about you and your specialty when they look you up online, and the failure to have any social presence at all can be a sizable negative in prospects’ eyes. We provide:
– Robust profiles on Instagram and Facebook. Don’t have either? We will create them for you. If you do have them, we will add content, including story highlights with cover icons and names, and bio links to booklets and conversion pages.
– 16-20 posts each month. We post most every weekday, using a variety of content formats and approaches.
– Educational content in your specialty. Our primary emphasis is teaching basic concepts, which research has shown is what performs best over the long term. We mix in some entertainment to keep engagement high.
– Reels, carousels, and trending sounds. These are the formats and elements that currently draw the most views. With us creating thousands of posts each month for lawyers, we stay on top of what is working best.
– Authoritative copy written by our legal editors. The same experienced attorney-editors who have been bringing you practical and authoritative legal content in James’ books are the ones who draft your scripts and posts.
– Boosting at our expense. Every month we invest $150 in promoting your more popular posts, targeting the geographical areas you serve. This increases their circulation, bringing you more views, likes, and followers.
– Boosting on us. After a couple shoots, several of your videos should have generated substantial views. We put some of our money behind the popular ones, targeting the geographic areas you serve. This paid advertising will materially increase your follower count.