More leads, referrals, and signups

Intake is the weak link in most law firms’ marketing efforts, and frequently your signup rate can be improved by 20% or more with no additional spend.

We begin by auditing your intake with secret shopper calls.  Once we identify the problem areas, we report them along with specific recommendations for how to lift your signup rate.  We then provide the training and support materials that implement our suggested improvements.

When we ask firms for their email lists so we can send newsletters to past clients and create a lookalike audience to improve their social ad performance, less than 20% have a usable list.  

Your email list can become your most valuable marketing asset, as it costs nothing to use and is not platform dependent.  We help you grow your email list with a custom book and other lead magnets that we help you promote.  Our follow-ups then turn some of those downloaders into leads.

Unless you are making a regular effort to obtain more referrals, you are neglecting one of the best sources of new business.

We pursue both professionals and past clients.  For professionals, we introduce you to local lawyers and other prospective partners who have expressed interest in discussing a referral relationship.  We strengthen your VIP referral relationships with gifts and personal notes.

For past clients, we keep you memorable and referrable with a past-client newsletter.  And if you have SMS permission, we also text and leave voicemails reminding them of your interest in helping others.

Having interviewed over 90 successful attorney-marketers and every year speaking with nearly 200 law firm owners, I receive a steady flow of helpful marketing and operations ideas.

To help you take advantage of those proven techniques, I regularly meet with you 1:1 to point out opportunities and present action steps that my team helps you implement.