Free On-Demand Marketing Masterclass

The 4 AI Marketing Assistants We Recommend

Practical ways small law firms can use AI to improve marketing, capture more opportunities, and reduce repetitive work.
AI can do some remarkable things. But the threshold question is:
What can AI do that’s actually worth implementing in my firm?
We’ve found four answers we recommend again and again that solve these marketing problems: missed opportunities, inconsistent follow-up, unanswered questions and a lack of visibility into what’s actually working.
Join us for this free webinar and we’ll show you all four.
Watch the Webinar!
Watch the webinar!
🕛 15 Minutes
See what’s working
Bring your most important marketing numbers together so you can spot problems faster.
Answer prospects faster
Help website visitors and after-hours callers get useful answers when they need them.
Follow up more consistently
Keep more leads engaged with timely, automated follow-up across texts, emails, and reminders.
A Practical Masterclass from Grow With Kara

Your Firm May Not Need More Marketing. It May Need Better Systems.

Consider these questions:
  • If someone asked you right now how your marketing is performing this month, could you answer with actual numbers?
  • When a prospective client visits your website with an important question, how quickly can they find the answer?
  • What happens when a good prospect calls your firm at 9:30 tonight?
  • And when a new lead doesn’t answer your first call, how consistently does your firm follow up?
Collectively, these shortcomings can cost a law firm a significant number of opportunities. The good news is that AI is becoming particularly good at helping firms address them.
What You’ll Discover.
AI Assistant #1: CEO Dashboard. Your marketing data may be scattered across your CRM, Google Analytics, advertising platforms, call tracking software, spreadsheets and staff.
We’ll show you how a CEO Dashboard can bring the numbers that matter into one place. Imagine opening a dashboard and quickly seeing.
  • New leads
  • Consultations scheduled
  • Signed cases
  • Cost per signed case
  • Missed calls
  • Google reviews
  • Referral appointments
  • Your marketing pipeline
Instead of asking, “How are we doing?” you’ll have the information you need to know. And instead of discovering problems at the end of the month, you can identify them while there’s still time to fix them.
AI Assistant #2: Website Answer Agent. When prospective clients visit your website, they want answers.
  • “Can this lawyer help me?”
  • “Do I have a case?”
  • “What happens next?”
  • “How much will this cost?”
  • “What should I do now?”
If finding those answers requires clicking through page after page, some visitors will simply leave.
We’ll show you how a Website Answer Agent can let visitors ask routine questions conversationally and receive immediate answers based on information your firm has already published.
It can help visitors find useful resources, understand your process and take the next step. Your website becomes less like an online brochure and more like the beginning of a helpful conversation.
AI Assistant #3: After-Hours Voice Agent. Legal problems don’t conveniently happen between 9 and 5.
People get arrested at night. Accidents happen on weekends. Families make important decisions after work.
And when someone finally decides they need an attorney, they may start calling immediately. If your phone goes to voicemail, they may simply call the next firm. We’ll show you how an After-Hours Voice Agent can:
  • Answer immediately
  • Ask why the person is calling
  • Collect contact information
  • Identify the type of legal matter
  • Explain your firm’s process
  • Schedule consultations
  • Alert your team to potentially urgent matters
Instead of starting the next morning with a voicemail saying, “Please call me,” your staff can start with useful information about the prospect and what they need.
AI Assistant #4: Automated Lead Follow-Up. The most expensive lead may be the one you’ve already paid for but never converted.
Many firms respond to a new prospect once. They call, leave a voicemail, and maybe follow-up with an email. But prospects don’t always respond immediately because they’ve hired someone else.
They’re working. They’re injured. They’re dealing with a family crisis. They need to talk to spouse. They have questions. Or they simply forget.
We’ll show you how AI-assisted follow-up can automatically continue the conversation through appropriately timed:
  • Text messages
  • Emails
  • Appointment reminders
  • Educational information
  • Short videos
  • Follow-up invitations
And instead of sending every prospect the same canned sequence, AI can help tailor communication according to the person’s practice area, intake information, questions and stage in the decision-making process.
The objective isn’t to replace personal contact. Technology provides consistency. Your people provide the relationship.

You don't have to become an AI expert

If you’re curious about AI, this webinar was created for you. You’ll leave with four specific applications to consider for your firm and a clearer idea of where AI may produce the greatest return.
Watch the Webinar!
Watch the Webinar!
Host: Kara Prior
James Amplifier, President
Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing 13 years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.