Monthly marketing improvements
Without regular enhancements, your law firm’s marketing results will steadily decline.
Unlike Google ad leads who know nothing about you and likely clicked multiple ads, the leads we send to you have watched your videos, want to work with you, and have provided background information in advance.
Monthly enhancements
Our Growth Amplifier service regularly delivers a material lift to your firm’s marketing:
Month 1
Intake Audit
Most law firms lose business on the front end due to poor call handling and lack of follow up. We tell you where your firm falls short and offer remedies.
Month 2
Meta Leads
We generate 5-10 leads every month from paid Instagram and Facebook ads. The ad cost is included in our affordable monthly fee.
Month 3
Marketing Automations
Our conversational voice agents will help with call answering and lead follow-up. Our intake assistant will prompt your team. And we have more.
Month 4
Past-Client Newsletter
Stay memorable and referrable with our engaging and specialty-specific 8-pager that we email monthly to your list.
Month 5
Five-Star Google Reviews
Our friendly in-house rep calls your past clients and asks the happy ones to provide a review. We typically obtain 5+ each month.
Month 6
Client-Story Videos
Each video tells how you helped a client – the problem they faced, the solution you provided, and how everything turned out.
Month 7
Custom Book
Our veteran attorney-editors create a 100-page book from a one-hour phone interview with you. The book is yours to permanently keep.
Month 8
Lead Follow-Ups
This text, voice, email, and video series uses your voice and avatar to instantly contact and persistently nurture your prospects.
Month 9
Referral Appointments
Using human-made calls, we calendar phone appointments for you with local professionals interested in discussing a referral relationship.
Month 10
Omni-Channel Advertising
With testing at our expense, we find you a second social platform that delivers qualified leads at an affordable price.
Month 11
Niche-Specific Landing Pages
Lift your lead-conversion rate by tailoring your response pages to the interests of your prospects.
Month 12
Marketing Collateral
Printed educational handouts. Niche booklets. Video-supported niche landing pages. Brag book of testimonials. Follow-up emails. And more.
Tailored to your firm’s needs
We will adjust the elements listed in your 12-month plan and the order of their creation to deliver the largest impact.
Maybe you already have a newsletter, or are not interested in expanding your referral network. No problem; we will double up on another element or substitute a different marketing enhancement. Potential substitutions include:
-
1:1 Marketing guidance.I speak with you monthly or quarterly … your choice … and make recommendations based on what is working for the nearly 100 law firm owners I have interviewed about their marketing.
-
Conversational website chatbot.
Replace your old-school, multiple-choice or overseas webchat with an intelligent and responsive bot.
-
YouTube videos.
Long-form videos educate and attract clients in a way that short social videos cannot. An every-other-month video shoot is required, but delivers weekly videos.
-
Streamlined first meetings.Automatically gather and organize the background information needed, while providing instruction on what follows.
-
List expansion.If you are in a specialty like estates, family, business, or immigration, your list can be a sizable source of new business. We will help grow, freshen, and cultivate it.
-
Missed-call textbacks.Stop letting prospective clients slip through the cracks in your intake. Contact them instantly using the most effective channel.
-
1:1 Marketing guidance.I speak with you monthly or quarterly … your choice … and make recommendations based on what is working for the nearly 100 law firm owners I have interviewed about their marketing.
-
Conversational website chatbot.
Replace your old-school, multiple-choice or overseas webchat with an intelligent and responsive bot.
-
YouTube videos.
Long-form videos educate and attract clients in a way that short social videos cannot. An every-other-month video shoot is required, but delivers weekly videos.
-
Streamlined first meetings.Automatically gather and organize the background information needed, while providing instruction on what follows.
-
List expansion.If you are in a specialty like estates, family, business, or immigration, your list can be a sizable source of new business. We will help grow, freshen, and cultivate it.
-
Missed-call textbacks.Stop letting prospective clients slip through the cracks in your intake. Contact them instantly using the most effective channel.
Affordably priced
Growth Amplifier costs $2,595 per month, and that fee includes everything – the monthly ad spending to generate social leads, printing of your custom book, gifts to your VIP referral sources, and all our work to land you a steady flow of new 5-star Google Reviews.
Kara
714-434-5926
kprior@jamespublishing.com
714-434-5926
kprior@jamespublishing.com
