3 tiers of marketing improvements
Effective marketing requires a broad-based approach. We help your firm increase its marketing effectiveness 3 ways:
1
Generate qualified leads from social media and referrals
2
Streamline lead handling with guidance and automations
3
Convert more leads with quality content and Google reviews
Because a variety of skills are needed to deliver these improvements, we use a different team for each.
1. Qualified leads from social media and referrals
Our creatives produce your videos and ads, our media buyers place the ads, and our phone team sets referral appointments. You receive:
1. Meta Leads
We generate 5-10 leads every month from paid Instagram and Facebook ads. The ad cost is included in our affordable monthly fee.
2. Omni-Channel Advertising
With testing at our expense, we find you a second social platform that delivers qualified leads at an affordable price.
3. Referral Appointments
Using human-made calls, we calendar phone appointments for you with local professionals interested in discussing a referral relationship.
4. Past-Client Newsletter
Stay memorable and referrable with our engaging and specialty-specific 8-pager that we email monthly to your list.
2. Better lead handling with guidance and automations
Our tech leader builds a variety of voice agents, installs automated multi-channel follow-ups, and streamlines onboarding. Our legal editors create custom GPTs. You receive:
5. Intake Audit
Most law firms lose business on the front end due to poor call handling and lack of follow up. We tell you where your firm falls short and offer remedies.
6. Marketing Automations
Our conversational voice agents will help with call answering and lead follow-up. Our intake assistant will prompt your team. And we have more.
7. Niche-Specific Landing Pages
Lift your lead-conversion rate by tailoring your response pages to the interests of your prospects.
8. Lead Follow-Ups
This text, voice, email, and video series uses your voice and avatar to instantly contact and persistently nurture your prospects.
3. More conversions with quality content and Google reviews
Our attorney-editors create custom books, webinars, and brochures. Our phone team obtains video testimonials, client success stories, and 5-star Google reviews. You receive:
9. Custom Book
Our veteran attorney-editors create a 100-page book from a one-hour phone interview with you. The book is yours to permanently keep.
10. Marketing Collateral
Printed educational handouts. Niche booklets. Video-supported niche landing pages. Brag book of testimonials. Follow-up emails. And more.
11. Client-Story Videos
Each video tells how you helped a client – the problem they faced, the solution you provided, and how everything turned out.
12. Five-Star Google Reviews
Our friendly in-house rep calls your past clients and asks the happy ones to provide a review. We typically obtain 5+ each month.
Tailored to your firm’s needs
We will adjust the elements listed in your 12-month plan and the order of their creation to deliver the largest impact.
Maybe you already have a newsletter, or are not interested in expanding your referral network. No problem; we will double up on another element or substitute a different marketing enhancement. Potential substitutions include:
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1:1 Marketing guidance.I speak with you monthly or quarterly … your choice … and make recommendations based on what is working for the nearly 100 law firm owners I have interviewed about their marketing.
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Conversational website chatbot.
Replace your old-school, multiple-choice or overseas webchat with an intelligent and responsive bot.
-
YouTube videos.
Long-form videos educate and attract clients in a way that short social videos cannot. An every-other-month video shoot is required, but delivers weekly videos.
-
Streamlined first meetings.Automatically gather and organize the background information needed, while providing instruction on what follows.
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List expansion.If you are in a specialty like estates, family, business, or immigration, your list can be a sizable source of new business. We will help grow, freshen, and cultivate it.
-
Missed-call textbacks.Stop letting prospective clients slip through the cracks in your intake. Contact them instantly using the most effective channel.
-
1:1 Marketing guidance.I speak with you monthly or quarterly … your choice … and make recommendations based on what is working for the nearly 100 law firm owners I have interviewed about their marketing.
-
Conversational website chatbot.
Replace your old-school, multiple-choice or overseas webchat with an intelligent and responsive bot.
-
YouTube videos.
Long-form videos educate and attract clients in a way that short social videos cannot. An every-other-month video shoot is required, but delivers weekly videos.
-
Streamlined first meetings.Automatically gather and organize the background information needed, while providing instruction on what follows.
-
List expansion.If you are in a specialty like estates, family, business, or immigration, your list can be a sizable source of new business. We will help grow, freshen, and cultivate it.
-
Missed-call textbacks.Stop letting prospective clients slip through the cracks in your intake. Contact them instantly using the most effective channel.
Affordably priced
Growth Amplifier costs $1,995 per month, which includes everything but your ad spend. The fee covers printing and promotion expenses for your custom book, voice agent and avatar-generation costs, and gift purchases for your VIP referral sources.
For your ad spend, we recommend starting with our minimum of $500 per month, which results in a total cost of $2,495 per month.
Kara
714-434-5926
kprior@jamespublishing.com
714-434-5926
kprior@jamespublishing.com
