Lawyers: Receive social leads plus monthly marketing improvements
Social media leads and regular marketing enhancements are a powerful combination. Here is how they together deliver more clients.
More leads, better marketing
Social media ads provide three key benefits:
1
Leads arrive quickly – sometimes in Month 1 and always in Month 2
2
Those leads cost you less than PPC leads
3
The leads can be pre-qualified with form questions
These attributes make social media ads an effective marketing channel for lawyers.
But more leads aren’t always the solution. The rest of your marketing needs to be dialed in to maximize the value of those additional leads. Are:
Attraction
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Prospect names gathered with a book and followed up with its excerpts?
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Undecideds persuaded with a growing list of 5-star Google reviews?
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Website visitors’ questions answered with expert FAQ videos?
Conversion
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Prospects led to niche-specific landing pages instead of a multi-niche home page?
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Calls from incoming leads promptly answered and effectively handled?
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Unsigned leads aggressively and distinctively pursued?
Referrals
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New professional referral sources periodically added to your network?
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Existing referral sources regularly and memorably thanked?
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Past clients reminded that you continue to practice and want to help more people?
Monthly marketing enhancements at an affordable price
Our $1,995/month Growth Amplifier service regularly delivers a material lift to your firm’s marketing:
Month 1
Intake Audit
Most law firms lose business on the front end due to poor call handling and lack of follow up. We tell you where your firm falls short and offer remedies.
Month 2
Meta Leads
We generate 5-10 leads every month from paid Instagram and Facebook ads. The ad cost is included in our affordable monthly fee.
Month 3
Marketing Automations
Our conversational voice agents will help with call answering and lead follow-up. Our intake assistant will prompt your team. And we have more.
Month 4
Past-Client Newsletter
Stay memorable and referrable with our engaging and specialty-specific 8-pager that we email monthly to your list.
Month 5
Five-Star Google Reviews
Our friendly in-house rep calls your past clients and asks the happy ones to provide a review. We typically obtain 5+ each month.
Month 6
Client-Story Videos
Each video tells how you helped a client – the problem they faced, the solution you provided, and how everything turned out.
Month 7
Custom Book
Our veteran attorney-editors create a 100-page book from a one-hour phone interview with you. The book is yours to permanently keep.
Month 8
Lead Follow-Ups
This text, voice, email, and video series uses your voice and avatar to instantly contact and persistently nurture your prospects.
Month 9
Referral Appointments
Using human-made calls, we calendar phone appointments for you with local professionals interested in discussing a referral relationship.
Month 10
Omni-Channel Advertising
With testing at our expense, we find you a second social platform that delivers qualified leads at an affordable price.
Month 11
Niche-Specific Landing Pages
Lift your lead-conversion rate by tailoring your response pages to the interests of your prospects.
Month 12
Marketing Collateral
Printed educational handouts. Niche booklets. Video-supported niche landing pages. Brag book of testimonials. Follow-up emails. And more.
Tailored to your firm’s needs
Maybe you already have a newsletter, or are not interested in expanding your referral network. No problem; we will double up on another element or substitute a different marketing enhancement. Potential substitutions include:
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1:1 Marketing guidance.I speak with you monthly or quarterly … your choice … and make recommendations based on what is working for the nearly 100 law firm owners I have interviewed about their marketing.
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Conversational website chatbot.
Replace your old-school, multiple-choice or overseas webchat with an intelligent and responsive bot.
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YouTube videos.
Long-form videos educate and attract clients in a way that short social videos cannot. An every-other-month video shoot is required, but delivers weekly videos.
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Streamlined first meetings.Automatically gather and organize the background information needed, while providing instruction on what follows.
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List expansion.If you are in a specialty like estates, family, business, or immigration, your list can be a sizable source of new business. We will help grow, freshen, and cultivate it.
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Missed-call textbacks.Stop letting prospective clients slip through the cracks in your intake. Contact them instantly using the most effective channel.
-
1:1 Marketing guidance.I speak with you monthly or quarterly … your choice … and make recommendations based on what is working for the nearly 100 law firm owners I have interviewed about their marketing.
-
Conversational website chatbot.
Replace your old-school, multiple-choice or overseas webchat with an intelligent and responsive bot.
-
YouTube videos.
Long-form videos educate and attract clients in a way that short social videos cannot. An every-other-month video shoot is required, but delivers weekly videos.
-
Streamlined first meetings.Automatically gather and organize the background information needed, while providing instruction on what follows.
-
List expansion.If you are in a specialty like estates, family, business, or immigration, your list can be a sizable source of new business. We will help grow, freshen, and cultivate it.
-
Missed-call textbacks.Stop letting prospective clients slip through the cracks in your intake. Contact them instantly using the most effective channel.
Growth Amplifier from James Amplifier
Effective and affordable
Calendar an appointment with me to see samples, learn more about the improvements that most interest you, and get your questions answered.
Kara Prior
President, James Publishing
