Case Study: Personal Injury
18 Signed Personal Injury Cases From $3,000 in Meta Ad Spend
The campaign generated 96 leads. The stronger result was what happened next.
A one-month Meta campaign generated 96 personal injury leads, and 18 of those prospects signed. That worked out to approximately $31 per lead and $167 in advertising spend per signed case — with no attorney video shoot required. See what kinds of injury matters came in, how the prospects were qualified and followed up with, and how the campaign moved beyond lead generation to produce signed clients
Case Study Snapshot
One month personal injury campaign results overview
96
personal injury leads
18
signed cases
$167
ad spend per signed case
Funnel Overview
From Meta response to signed personal injury client
Many marketing case studies end with a lead count. This one goes further.
For one personal injury attorney, we created and ran a Meta campaign targeting people in the attorney’s service area who had experienced an injury accident.
The campaign ran for one month with a $3,000 advertising budget. It generated 96 personal injury leads, and 18 of those prospects signed. That equals roughly $31 in advertising spend per lead and $167 in advertising spend per signed case.
No attorney video shoot was required. The campaign used static creative, written qualifying questions, human follow-up, and a process designed to move qualified prospects toward signing with the firm.
The meaningful result was not simply 96 responses. It was 18 signed personal injury cases.
The lead count was only the starting point
The campaign attracted people reporting potentially significant personal injury matters. The first responses included traumatic brain injuries, multiple fractures, commercial vehicle collisions, spinal injuries, serious falls, and an amputation.
Responders answered written questions designed to provide the attorney with more context about the reported incident and injuries. The team received the underlying answers, not just a name and phone number.
Examples from 96 responses
Illustrative summaries showing the range of incidents and reported injuries that came through the campaign.
Traumatic brain injury
Lead reporting a TBI following a car accident in which they said they were not at fault.
Seven fractures
Lead reporting seven fractures after a slip and fall incident.
Truck trailer collision
Lead reporting upper neck, shoulder, and pectoral pain after a truck trailer struck the vehicle.
Snowplow crash
Lead reporting a totaled vehicle, concussion, and shoulder, hip, and spinal injuries.
ATV rollover
Lead reporting a finger amputation and concussion following an ATV rollover.
Rear-end cargo truck collision
Lead reporting back injuries after being struck from behind by a cargo truck.
The summaries are condensed for presentation. The attorney and intake team receive the fuller written answers.
The Complete Funnel
How 96 responses became 18 signed cases
Advertising created the opportunity. Qualification and follow-up helped convert that attention into clients.
96
Meta responses
Campaign demand
Context
Written qualifying questions
Better intake information
Follow-up
Human calls and multi-channel outreach
Persistent contact
18
Signed cases
18.75% of leads signed
$167
Approximate advertising spend per signed case
HOW THE PROCESS WORKED
The Growth Amplifier system
The campaign, qualification, follow-up, and signing support were delivered as one coordinated process.
01
Target the matters the firm wants
Build campaigns around motor vehicle accidents, commercial-truck collisions, slip and falls, catastrophic injuries, wrongful death, and other priority matters.
02
Launch specialty-specific campaigns
Use static images, avatar videos, attorney-recorded content, or a combination. The featured campaign required no video shoot.
03
Ask qualifying questions
Collect useful details about the incident, timing, location, reported injuries, treatment, responsibility, and representation status.
04
Begin human follow-up immediately
U.S.-based callers reach out while automated texts and emails can continue the conversation across multiple channels.
05
Move qualified prospects toward signing
Follow the firm’s approved process, answer basic process questions, send the approved agreement, and follow up on incomplete documents.
06
Keep testing and improving
Rotate hooks, injury scenarios, images, video styles, qualification questions, and follow-up messages to improve performance over time.
Why the system matters
The pieces worked together
The result was not a spreadsheet of leads. It was a path from advertising response to signed client.
Advertising created the opportunity
The Meta campaign generated attention from people reporting potentially significant injury matters.
Qualification added context
Written questions helped the team understand the reported incident and injuries before the live conversation.
Follow-up protected the opportunity
Human calls and multi-channel outreach helped keep the conversation moving while prospects were evaluating firms.
The process produced signed clients
Eighteen prospects completed the initial signing process.
Beyond This Campaign
Leads now. A stronger firm over time.
Growth Amplifier can also improve the other reasons a prospective client discovers, trusts, and chooses a personal injury firm.
Reputation and visibility
- Past-client review outreach
- Google Business Profile support
- Organic social content
- Ongoing creative testing
Lead conversion
- Multi-channel follow-up sequences
- Accident guides, FAQs, and videos
- Attorney introductions
- Consultation preparation content
Referrals and relationships
- Professional referral introductions
- Past-client newsletters
- Referrer appreciation
- Ongoing relationship nurturing
Authority and differentiation
- Attorney-authored books
- Comprehensive practice-area pages
- Videos and infographics
- AI-assisted website responsiveness
The Next Step
See how this could work for your firm
We’ll look at the matters you want more of, your current advertising and intake process, and where the biggest opportunities may be.