Marketing Videos and Content for Criminal Lawyers

Both the videos and the written content in Marketing Amplifier are specialty-specific, so all the marketing content you receive from us will be focused on criminal law:

Distinguish yourself and your practice with custom videos that build trust, create familiarity, and demonstrate expertise.

At the pace of four videos per month, we shoot, edit, post on your website, and promote through social media and email. We offer a variety of custom criminal law oriented videos, beginning with: intro, past-case, FAQs, testimonials, and niches.

The only time required from you is a 30-minute monthly Zoom shoot. We send you scripts in advance, so minimal preparation is required.

Conversion Center

Engage more prospects with this multi-element popup that showcases your criminal law videos, articles and booklets on: case strength, common mistakes, and answers to frequently asked questions.

Other optional website additions include a top bar quiz asking, “Can you get the evidence against me thrown out?” and a bottom slider analyzing specific fact patterns and displaying your scenario-specific videos.


This 180-pager digs deep into the questions and issues facing prospects, including:

— Your journey through the criminal justice system
— Bail and pretrial release
— Plea bargains
— Challenging the evidence against you before trial
— Trial

The book is fully branded in your name, complete with your photo, bio, and contact information.


Two dozen criminal booklets 4-20 pages long can be branded in your name and promoted on your website, in automated email campaigns, and from your social profiles.

Available titles include: What to Do When Your Loved One Is Arrested, 41 FAQs on Dealing with the Criminal Justice System, 19 Things Your Criminal Defense Attorney Wishes You Knew, Was That Police Search and Seizure Action Legal, 7 Ways a Criminal Defense Lawyer Can Help, and more.

Social Posts

Every week an educational or engaging criminal law or general interest post appears on your Facebook and LinkedIn profiles. Many of them link to one of the booklets described above. We start including videos as you create them.

If you do not have social profiles, we will create them for you and keep them active with our posts. We do all the work, which you may supplement with your own material. Or our posts can be bonus content if you are already active on Facebook and LinkedIn.

Shock-and-Awe Package

Wow your prospects with our impressive digital bundle. It includes:

— Your branded 180-page book You’ve Been Arrested: What Happens Now?
— Three booklets: Your Journey Through the Criminal Justice System, 41 FAQs About Dealing with the Criminal Justice System, and 19 Things Your Criminal Defense Lawyer Wishes You Knew.
— An About Us page describing your firm and service
— An explanatory cover letter

Nurturing Series

Stay in front of your undecided prospects with our lengthy series of educational criminal law emails branded in your name. Subjects in the 15-email campaign include:

— What happens after an arrest?
— Frequently asked questions about the criminal justice system
— 7 common defenses in criminal cases
— Potential advantages and risks of cooperating with prosecutors
— Your rights in the criminal justice system
— What should I expect at my first meeting with a criminal defense attorney?

Welcome Kit

Make a strong post-signup impression and answer initial questions with our helpful package of introductory materials. They include:

— Your branded 180-page book You’ve Been Arrested: What Happens Now?
— Four booklets: Defense Attorney Investigations, 6 Things You Need to Know About Preliminary Hearings, Can You Get the Evidence Against Me Thrown Out? and 9 Things Every Defendant Should Know About Plea Bargains.
— A detailed cover letter explaining what lies ahead

Reassurance Series

This series of emails explaining what lies ahead will (a) fill the time gap between signup and the appearance of work product, and (b) answer many of the questions that can otherwise trigger calls to your office. Subjects in this 16-letter campaign include:

— Can you get the evidence against me tossed out?
— 9 things every defendant should know about plea bargains
— To plead or not plead guilty…
— 10 tips for successfully completing probation
— What to expect at trial
— Weeding out bad jurors during jury selection

Monthly Newsletter

Remain top of mind and referrable with these engaging 8-page digital issues that are auto-sent monthly to your list of past clients. Some lawyers also choose to include current clients.

Our criminal law newsletters mix smarter living articles with personal finance pieces. Some representative articles are: Possible Consequences of a DUI Arrest, Supporting an Incarcerated Loved One, For a Better Night’s Sleep Practice These 8 Habits, How to Get Through a Probation Violation Hearing Without Jail Time, and Preparation Brings Weekly Savings on Groceries.

​High Value at $995/Month​

​Not only is the criminal version of Marketing Amplifier affordable, it also will not intrude upon your work hours. You need only set aside 30 minutes/month for the Zoom video shoots and we will take care of everything else. Click below to schedule a call with Kara or Mike.​

Kara Prior | President
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Mike Margol | Vice President
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