Marketing Videos and Content for Family Lawyers
Both the videos and the written content in Marketing Amplifier are specialty-specific, so all the marketing content you receive from us will be focused on family law:
Videos
Distinguish yourself and your practice with custom videos that build trust, create familiarity, and demonstrate expertise.
At the pace of four videos per month, we shoot, edit, post on your website, and promote through social media and email. We offer a variety of custom family law videos, beginning with: intro, past-case, FAQs, testimonials, and niches.
The only time required from you is a 30-minute monthly Zoom shoot. We send you scripts in advance, so minimal preparation is required.
Conversion Center
Engage more prospects with this multi-element popup that showcases your family law videos, articles and booklets on: common scenarios, mistakes to avoid, and answers to frequently asked questions.
Other optional website additions include a top bar quiz asking, “Do I need an attorney for my divorce?” and a bottom slider displaying your scenario-specific videos and client testimonials.
Book
This 130-pager digs deep into the questions and issues facing prospective clients, including:
— Coping with change and setting goals
— Children and parenting
— Money and budgets
— Child support and alimony
— Property division
— Taxes
— Mediation and collaborative divorce
— Litigation
The book is fully branded in your name, complete with your photo, bio, and contact information.
Booklets
19 family law booklets 4-28 pages long can be branded in your name and promoted on your website, in automated email campaigns, and from your social profiles.
Available titles include: Frequently Asked Questions About Divorce, 7 Ways to Protect Your Assets During Divorce, Reducing the Chaos Created by a Divorce, Telling Your Children (with Parenting Guidelines), Shared Parenting During and After Divorce, and more.
Social Posts
Every week an educational or engaging family law or general interest post appears on your Facebook and LinkedIn profiles. Many of them link to one of the booklets described above. We start including videos as you create them.
If you do not have social profiles, we will create them for you and keep them active with our posts. We do all the work, which you may supplement with your own material. Or our posts can be bonus content if you are already active on Facebook and LinkedIn.
Shock-and-Awe Package
Wow your prospects with our impressive digital bundle. It includes:
— Your branded 130-page book Divorce: A Practical Guide
— Four booklets: Divorce: Initial To-Do List, Divorce Documents Checklist, Reducing the Chaos Created by a Divorce, 20 Initial Questions About Divorce
— Worksheet: Budgeting Form
— An About Us page describing your firm and service
— An explanatory cover letter
Nurturing Series
Stay in front of your undecided prospects with our lengthy series of educational family law emails branded in your name. Subjects in the 10-email campaign include:
— 10 common mistakes of divorcing couples
— Finding the right attorney to handle your divorce
— 7 tips for avoiding anxiety and conflict during your divorce
— Answers to common questions about child support
— Answers to common questions about your property rights
— Why settlement is better than court for most divorcing couples
Welcome Kit
Make a strong post-signup impression and answer initial questions with our helpful package of introductory materials. They include:
— Your branded 130-page book Divorce: A Practical Guide
— Three booklets: Frequently Asked Questions About Divorce, Tips and Suggestions for Surviving Your Divorce, 6 Tips for Working Effectively with Your Divorce Attorney
— Worksheet: Budgeting Form
— A detailed cover letter explaining what lies ahead
Reassurance Series
This series of emails explaining what lies ahead will (a) fill the time gap between signup and the appearance of work product, and (b) answer many of the questions that can otherwise trigger calls to your office. Subjects in this 14-letter campaign include:
— Your initial to-do list
— Protecting your children during and after divorce
— Facing the financial reality of divorce
— Developing a parenting plan
— Options for the family home
— Benefits of mediation and out-of-court settlement
Monthly Newsletter
Remain top of mind and referrable with these engaging 8-page digital issues that are auto-sent monthly to your list of past clients. Some lawyers also choose to include current clients.
Our family law newsletters mix smarter living articles with personal finance pieces. Some representative articles are: Avoiding Stressful Situations in Co-Parenting, Do You Need a Premarital Agreement?, Preparation Brings Weekly Savings on Groceries, How a Lawyer Can Help After a Divorce, Practice These 8 Habits for a Better Night’s Sleep
High Value at $995/Month
Not only is the family law version of Marketing Amplifier affordable, it also will not intrude upon your work hours. You need only set aside 30 minutes/month for the Zoom video shoots and we will take care of everything else. Click below to schedule a call with Kara or Mike.