Referrals and Social Media to
Strengthen Your Law Firm’s Marketing
Founders tend to focus on one or two marketing channels during their early years.
But heavy dependence on any particular marketing approach will limit your law firm’s growth and increase its risk. Algorithms and SEO rankings change. PPC ad costs increase. Big-spending competitors arrive.
To future-proof their law firms, smart marketers will regularly add new ways to draw clients.
Improve your referral marketing
Increase your social media’s reach
Referral Marketing for Attorneys
Despite delivering high-quality, low-cost leads, referrals are rarely maximized by small law firms who don’t take a systematic approach.
- Building a referral system starts with tracking where your referrals are currently coming from, and whether those numbers are steadily increasing.
- Use that data to identify your VIP referral sources, and begin providing extra attention with video-enhanced personal notes, tailored gifts, and success-story postcards.
- Next, you need to begin individually thanking the source of each referral, and periodically communicate the status of each referred client you sign.
- Lastly, you should begin expanding your referral network, for without regular additions it will shrink over time.
We have developed a service called Referral Amplifier that includes all of these high-ROI elements, including introductions every month to professionals who have expressed interest in speaking with you about referral relationships.
Social Media Marketing for Attorneys
After shooting, editing, and posting thousands of lawyer videos on the major social platforms, we have learned that success on social media requires five elements:
- Popular topics. Poor topic selection is the most common mistake lawyers make. We’ve identified two dozen categories that work well and have hundreds of proven scripts. Straying outside those usually means low views.
- Engaging intros. Client questions, “How to” lists, common mistakes, etc. grab attention and promise value to the viewer.
- Concise delivery. After a big intro promise, deliver value in under 90 seconds through tight writing or good presentation skills. Convey thoughts conversationally, polishing doesn’t impact views.
- Boosting. Surprisingly few lawyers invest in boosting their better-performing videos. Just a few hundred dollars a month can markedly lift views and followers.
- Direct pitches. Attract viewers then sell services through expertise and case study videos plus advertising pitches. We’ve created hundreds of proven scripts, boosted resulting videos, and grown followers and engagement for over 100 lawyers.
We have created hundreds of scripts that work well for lawyers, boosted hundreds of the resulting videos, and grown the videos, followers, and engagement for over 100 lawyer accounts. Click below to learn more about how we build robust social presences with our Social Amplifier service.
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We’ve helped hundreds of attorneys
improve their marketing results.
Contact us to learn how we can
help you meet your marketing goals.
