Engaging Social Media for Lawyers
Lawyers are inexpensively obtaining clients using social media but invest big hours creating content.
Want to join them but devote only one hour each month?
An effective marketing channel
A third of the successful lawyer-marketers we have interviewed are obtaining many-to-most of their clients from social videos. Several have built multi-million dollar practices. Here are the Instagram followings accumulated by some of the social media stars we have interviewed:
- Ali Awad, @CEOlawyer, 1,800,000 followers
- Nima Etemadian, @lawyer_nima, 37,100 followers
- Jason Melton, @jasonmeltonesquire, 85,900 followers
- Kyle Newman, @kylenewesq, 29,600 followers
- Tina Odjaghian, @tinaodjaghian, 605,000 followers
- Clay Payne, @thepaynelawyer, 181,000 followers
- Narimon Pishnamaz, @attorneypish, 123,000 followers
- Bob Simon, @PlanetFunBob, 115,000 followers
- Miriah Soliz, @miriah.s, 32,000 followers
- Marc Wasserman, @pot_brothers_at_law, 478,000 followers
Our efficient creative process
Give us one hour and we’ll add 20 videos and posts each month
The lawyers with large social followings are devoting meaningful hours weekly to creating their videos. Some do most everything themselves except edit and caption; others have media teams devoted to writing, shooting, and posting. All the lawyers spend a lot of time on their videos, whether subject only or do-it-all-yourselfer.
With us, it’s different. We only need one hour of your time each month – 15 minutes to read over our scripts in advance and 45 minutes for a virtual shoot in your office. We send you a phone stand and ring light in advance of your first shoot, and walk you through setup. Your dedicated video director then guides you through each monthly shoot.
Afterwards, we edit, caption, add background music, and post 5 days per week.
Examples of our videos
We produce varied topics for multiple specialties and audiences
Short videos on everyday law perform the best, so we will encourage but not require you to discuss topics outside your specialty to speed the growth of your follower count. We also boost your most popular videos at our expense to accelerate your progress.
We then sprinkle in specialty-specific videos to teach your followers about the work you do, demonstrate your expertise, and keep you top-of-mind. To further enhance your reputation, we offer educational booklets branded in your name through your profile’s bio link and in posts.
We also fill these common legal marketing gaps
Because so many lawyers do not have strong follow-up systems in place, we also provide:
-A “shock-and-awe” package to wow your new prospects
-Follow-up emails to keep you in front of undecided prospects
-A monthly newsletter to keep you memorable and referrable with your past clients
All are sent automatically by our intuitive portal, periodically promoted on your social profiles,
and available on your linktree.
Click your specialty below to see content examples
Our program costs less than most SEO and PPC
James Amplifier costs $1,695/month. There are no setup fees or other charges. You may cancel anytime after 3 months, which we need to show you the profiles that our program can build for you. You keep all the custom videos.
What our subscribers are saying:
"We did not expect an entire team of folks to not only support the product subscription but to have regular contact including interactive mentoring workshops to help us gain the most from our subscription. We subscribed thinking we knew what we were getting – we have received so much more..."
Ed Oman, disability lawyer • Raleigh, NC
"I met with a potential client who didn’t sign during our meeting. Once I put him in the prospective client nurturing series, he began moving forward."
James Jones, estate planning lawyer • Tacoma, WA
"I am thrilled with the entire team. Whenever I have asked for help or questioned something, the entire team has been there for me. I do not look at James Publishing as a vendor, rather, they are part of my team to help get me to the next level and beyond."
Andy Rosenberg, injury lawyer • Coral Springs, FL
"Overall we have been blown away with the quality of the materials and services James Publishing has provided. Our shareholders have both come to me raving about the lead generation systems and have had nothing but positive things to say about their experience."
Diane Duran, bankruptcy lawyer • Albuquerque, NM
"We had a potential client who almost slipped away. He ignored several of our follow-up calls and emails and I was in the process of closing the case out of our pending client system. As a last thought, I sent him the James booklet about the pitfalls of working your own case and about insurance company tactics. The next day he called our office and signed the retainer."
Andrew Nissen, injury lawyer • Laguna Niguel, CA
"You guys provide SO MUCH CONTENT. There’s no way anyone can write this stuff and create these pieces on their own. There just isn’t enough time in the day!"
Kristina Shands, marketing manager for Jedidiah McKeehan, general practice • Knoxville, TN
"The newsletters and other publications have met with near-unanimous approval from our clients and networking partners."
John Stokes, injury lawyer • Gainesville, FL
"We like the content of the program in addition to the simplicity of it. I really appreciate that we do not have to put the content together and then email it out. It has added an extra method of advertising for us without bogging us down with extra things to do."
Andrew Traub, injury lawyer • Austin, TX