Fix Your Law Firm’s Marketing
— Vendor Recommendations
— Custom Videos
— Branded Content
— Website Additions
— DFY Implementation
The Problem
Few small law firms are maximizing the quantity and quality of leads their marketing budgets could generate.
They not only overlook proven techniques, but fail to optimize the approaches they are using. Worse, some firms are using vendors that are under-delivering, over-charging, or both.
The Solution
We know what needs to be changed in most small law firms’ marketing programs. We also know that most lawyers don’t have time to make those changes.
Our innovative Marketing Amplifier service not only explains what should be done to lift your law firm’s marketing results, it does the work for you. You receive:
Peer Group
Meeting periodically with other attorneys who are facing and overcoming similar marketing and growth challenges can be invaluable. We will add you to a small group of law firm owners who are geographically removed but similarly situated.
Strategist Kara will moderate regular Zoom sessions where you will report progress and obtain suggestions for generating better results. We will also connect all of you digitally so you can get help in between group sessions and 1:1s with Kara.
The accountability of reporting to peers will be motivational, and their recommendations and encouragement will ensure that you are no longer facing your challenges alone.
Vendor Recommendations
Many of the vendors promoting to the legal market provide sub-par services. Consequently many small firms bounce from vendor to vendor without success. This experimentation can be costly, especially when the vendor ties you into a multi-month or even year-long contract.
Worse, due to the opacity of SEO and PPC work, you likely don’t know what work is being done on your behalf, let alone its appropriateness or effectiveness.
We regularly save firms hundreds to thousands of dollars monthly by steering them to quality vendors. In addition to receiving higher value, these firms often pay less than they were before.
Our recommendations are unbiased, for we receive nothing for our referrals.
Custom Videos
The most effective way to distinguish yourself from your competitors and draw prospects who want to work with you and only you is with explanatory and social videos.
Every month we spend 30 minutes with you on Zoom recording 15-30 second social videos and 2-3 minute website videos. We then edit and post the videos. The content will vary, including FAQs, past case summaries, first meeting descriptions, and more. Despite the difficulty obtaining them, we also shoot, edit, and post high-value client testimonial videos for you.
Branded Content
We supply you with a large collection of proven marketing content. All of it is contained in our software and automatically sent to your prospects or past clients. You receive:
– 100-300 page branded book
– Dozens of educational booklets
– Monthly 8-page client newsletter
– Shock-and-awe package
– Lead nurturing emails
– New client welcome kit
– New client reassurance emails
Website Additions
In addition to distributing your branded content and custom videos socially, we post them on your website using our innovative Conversion Center.
The Center consists of a corner expansion box, bottom slider, top bar, and exit-intent popup. Use any or all of them to display your client testimonial videos, past case videos, introductory video, 100-300 page book, and multiple booklets. And the Center’s video-supported appointment calendar will help your team talk to more prospective clients.
DFY Implementation
Our recommendations for improving your marketing results will focus on changes that we make for you. For example:
– If we recommend that an additional category of clients be pursued, we will write the needed promotional materials and funnels.
– If we suggest a new category of referral partners, we will set up introductory appointments for you with interested professionals.
– If you are using a subpar vendor, we will recommend a quality replacement and set up the initial discussion.
– If your conversion funnel is lacking, we will supply a replacement, complete with descriptive video.
We Serve 7 Specialties
Bankruptcy
Business Litigation
Criminal
Estates
Family
Personal Injury
Social Security Disability
$995/Month
Coaching programs cost $3,000/month and you have to do all the work. PPC management starts at $2,500/month, plus your ad spend. SEO costs $1,500-3,000/month and takes forever to work, if it does.
Marketing Amplifier fixes your marketing, with us doing the work. See for yourself with our low-risk 3-month commitment.