Fix Your Law Firm’s Marketing

— 1:1 Guidance
— Vendor Recommendations
— Peer Group
— Custom Videos
— Branded Content
— Website Additions
— DFY Implementation

The Problem

Few small law firms are maximizing the quantity and quality of leads their marketing budgets could generate.

They not only overlook proven techniques, but fail to optimize the approaches they are using. Worse, some firms are using vendors that are under-delivering, over-charging, or both.

The Solution

We know what needs to be changed in most small law firms’ marketing programs. We also know that most lawyers don’t have time to make those changes.

Our innovative Marketing Amplifier service not only explains what should be done to lift your law firm’s marketing results, it does the work for you. You receive:

1:1 Guidance

We know what works to deliver quality leads and clients, and what doesn’t. After assessing your firm’s marketing efforts, we will recommend changes, agree on an implementation plan, and begin making improvements.

Our lead strategist Kara Prior meets with you monthly over Zoom to review progress and describe future fixes. These will range from (a) high impact improvements like new strategies, audiences, vendors, and referral sources to (b) changes having a moderate impact like tailored webinars, funnels, appointment videos, follow-up series, and website additions.

Combined these changes will deliver a noticeable and meaningful increase in lead and client flow.

Vendor Recommendations

Many of the vendors promoting to the legal market provide sub-par services. Consequently many small firms bounce from vendor to vendor without success. This experimentation can be costly, especially when the vendor ties you into a multi-month or even year-long contract.

Worse, due to the opacity of SEO and PPC work, you likely don’t know what work is being done on your behalf, let alone its appropriateness or effectiveness.

We regularly save firms hundreds to thousands of dollars monthly by steering them to quality vendors. In addition to receiving higher value, these firms often pay less than they were before.

Our recommendations are unbiased, for we receive nothing for our referrals.

Peer Group

Meeting periodically with other attorneys who are facing and overcoming similar marketing and growth challenges can be invaluable. We will add you to a small group of law firm owners who are geographically removed but similarly situated.

Strategist Kara will moderate regular Zoom sessions where you will report progress and obtain suggestions for generating better results. We will also connect all of you digitally so you can get help in between group sessions and 1:1s with Kara.

The accountability of reporting to peers will be motivational, and their recommendations and encouragement will ensure that you are no longer facing your challenges alone.

Custom Videos

The most effective way to distinguish yourself from your competitors and draw prospects who want to work with you and only you is with explanatory and social videos.

Every month we spend 30 minutes with you on Zoom recording 15-30 second social videos and 2-3 minute website videos. We then edit and post the videos. The content will vary, including FAQs, past case summaries, first meeting descriptions, and more. Despite the difficulty obtaining them, we also shoot, edit, and post high-value client testimonial videos for you.

Branded Content

We supply you with a large collection of proven marketing content. All of it is contained in our software and automatically sent to your prospects or past clients. You receive:

– 100-300 page branded book
– Dozens of educational booklets
– Monthly 8-page client newsletter
– Shock-and-awe package
– Lead nurturing emails
– New client welcome kit
– New client reassurance emails

Website Additions

In addition to distributing your branded content and custom videos socially, we post them on your website using our innovative Conversion Center.

The Center consists of a corner expansion box, bottom slider, top bar, and exit-intent popup. Use any or all of them to display your client testimonial videos, past case videos, introductory video, 100-300 page book, and multiple booklets. And the Center’s video-supported appointment calendar will help your team talk to more prospective clients.

DFY Implementation

Our recommendations for improving your marketing results will focus on changes that we make for you. For example:

– If we recommend that an additional category of clients be pursued, we will write the needed promotional materials and funnels.
– If we suggest a new category of referral partners, we will set up introductory appointments for you with interested professionals.
– If you are using a subpar vendor, we will recommend a quality replacement and set up the initial discussion.
– If your conversion funnel is lacking, we will supply a replacement, complete with descriptive video.

We Serve 7 Specialties

Bankruptcy
Business Litigation
Criminal
Estates
Family
Personal Injury
Social Security Disability

$1,495/Month

Coaching programs cost $3,000/month and you have to do all the work. PPC management starts at $2,500/month, plus your ad spend. SEO costs $1,500-3,000/month and takes forever to work, if it does.

Marketing Amplifier fixes your marketing, with us doing the work. See for yourself with our low-risk 3-month commitment.

What our subscribers are saying:

"We did not expect an entire team of folks to not only support the product subscription but to have regular contact including interactive mentoring workshops to help us gain the most from our subscription. We subscribed thinking we knew what we were getting – we have received so much more..."

Ed Oman, disability lawyer • Raleigh, NC

"I met with a potential client who didn’t sign during our meeting. Once I put him in the prospective client nurturing series, he began moving forward."

James Jones, estate planning lawyer • Tacoma, WA

"I am thrilled with the entire team. Whenever I have asked for help or questioned something, the entire team has been there for me. I do not look at James Publishing as a vendor, rather, they are part of my team to help get me to the next level and beyond."

Andy Rosenberg, injury lawyer • Coral Springs, FL

"Overall we have been blown away with the quality of the materials and services James Publishing has provided. Our shareholders have both come to me raving about the lead generation systems and have had nothing but positive things to say about their experience."

Diane Duran, bankruptcy lawyer • Albuquerque, NM

"We had a potential client who almost slipped away. He ignored several of our follow-up calls and emails and I was in the process of closing the case out of our pending client system. As a last thought, I sent him the James booklet about the pitfalls of working your own case and about insurance company tactics. The next day he called our office and signed the retainer."

Andrew Nissen, injury lawyer • Laguna Niguel, CA

"You guys provide SO MUCH CONTENT. There’s no way anyone can write this stuff and create these pieces on their own. There just isn’t enough time in the day!"

Kristina Shands, marketing manager for Jedidiah McKeehan, general practice • Knoxville, TN

"The newsletters and other publications have met with near-unanimous approval from our clients and networking partners."

John Stokes, injury lawyer • Gainesville, FL

"We like the content of the program in addition to the simplicity of it. I really appreciate that we do not have to put the content together and then email it out. It has added an extra method of advertising for us without bogging us down with extra things to do."

Andrew Traub, injury lawyer • Austin, TX