In just over a year, personal injury attorney Narimon Pishnamaz has leveraged social platforms to gain an impressive 162,000 TikTok followers, 108,000 Instagram followers, and recently 13,000 YouTube subscribers. This has directly translated into 30-40% of Narimon’s new client intake originating from social referrals.
Narimon shared his social media approach and strategy with James Amplifier President Kara Prior during the Grow With Kara show.
Crafting Shareable Social Content
Many lawyers focus overly on “entertaining” videos to grab attention. Narimon takes a different approach – informative and concise legal content without gimmicks.
He tackles topics beyond just injury law that affect people’s everyday lives, like pay discussions, drinking laws, insurance issues and more. These general topics draw in a wide viewership. Narimon then sprinkles in injury-specific videos to convert engaged followers into potential clients.
Narimon also ensures his videos are tightly composed and straight-to-the-point. The scripts convey the core message quickly, which users appreciate when scrolling social feeds.
Promoting Standout Content
Once Narimon identifies a top-performing video, he doubles down by putting some advertising budget behind it. He highlights that lawyers don’t need big budgets – even just $5 per day over years can greatly expand the reach.
This strategy allows his best content to build momentum instead of disappearing into the endless stream of social media. The videos then continue attracting followers and leads years after posting.
Client Acquisition on Social Media
Narimon proves that lawyers can leverage social platforms to directly drive case acquisition. But to replicate his success requires embracing some key mindshifts.
First, great content alone is not enough – you must strategically promote winners to build sustainable traffic momentum. Additionally, boosting general legal topics beyond your immediate practice area draws more eyeballs which you can then convert.
Finally, genuine informative content works better than entertainment gimmicks. Follow Narimon’s lead in crafting concise, engaging social content that delivers value. Then consistently highlight your best performers, and you too can convert social media followers into quality client leads.
