No-Cost Programs to Create Your Own Custom Videos

Experienced online marketers know that custom videos are the most effective way to build trust and familiarity with prospective clients, and distinguish your firm from the competition.

If your website doesn’t offer videos where the prospect can see and hear you, you are likely missing the opportunity to convert those page visitors into paying clients.

Most attorneys don’t have custom videos because they don’t want to pay thousands of dollars and spend multiple days filming. Here we outline four low-cost and no-cost video creation programs to get the job done.


Videoask is an app that allows you to shoot with your phone and embed the videos on your website without any coding. You can use conditional logic, multiple response options and contact forms to direct the conversation with your website visitors. You can also reply to prospects within the VideoAsk platform.

Create interactive videos to put a face to your firm and warm up your leads, while also answering your prospects’ questions in the moment.

Their most basic tier is free, and it includes all the tools you need to get started.


Zoom lets you record as well as share your screen, so it is easy to create a compelling presentation in one take. You can easily display slides or other visual aids on your screen while you present.

We’ve become used to seeing everyone from politicians to celebrities via Zoom these days, so viewing a Zoom-quality presentation has become acceptable for all levels of information-conveyance.

Their basic package is free.


Like Zoom, the similarly-named Loom allows you to record quick videos of your screen and your camera that are instantly ready to share and watch. You can connect with your prospects and clients asynchronously to speed up communication.

Your face will appear in the corner of the video, with the main focus being what’s on your screen. This is your chance to show potential clients your personality and establish trust.

Their free package has all the basics you need to create your videos.


Screencastify is a free Chrome extension that lets you record you and your screen, plus has a flexible editor to polish up your videos.

Their easy-to-use annotation tools allow you to call attention to what’s important and keep your audience focused.

Their free version has a 5 minute limit per recording. The best videos are brief to accommodate website visitors’ short attention span.


A few pointers to help you get started:

— If you are going to shoot with your smartphone, a phone tripod or stand will be helpful. Amazon offers several for under $20 each.
— If you want to lift your video quality, invest in a quality webcam. Virtually all of them cost less than $100.
— Don’t feel that your presentation has to be error-free. A corrected mis-statement, hesitation, or “um” here and there will make you more human and approachable.
— If you want to have your shoots edited, you can find video-editing pros on Upwork, Fiverr, and at reasonable prices.

We hope this provided enough options and inspiration to get started on your own videos. If you simply don’t have the time to do it yourself, we offer a done-for-you solution.

Grow WIth Kara

Every week, president of James Publishing & Amplifier, Kara Prior, interviews successful attorney-marketers to uncover what’s working, what’s not, and how you can get on a similar path to growth.

Popular Social Media Videos

It only takes one or two winning video categories to vault your Instagram or TikTok page from laggard to outperformer.

This free booklet provides 80 examples for 20 categories of high-view legal videos. Some of the categories will surprise you, some can be delegated, and a few are wonderfully quick and easy to create.

Proven, Streamlined Approach

Social Media Marketing for Attorneys

Our Social Amplifier service for lawyers is effective, efficient, and affordable. We:

  • Require your presence for only 45 minutes each month
  • Have hundreds of scripts on dozens of high-view topics 
  • Provide the ones agreed upon in advance of your shoot
  • Shoot remotely in your office or home
  • Display your scripts on a teleprompter 
  • Provide guidance from a dedicated and experienced video director
  • Produce a mix of custom and branded videos and carousels
  • Post most every weekday on Instagram, Facebook, TikTok, and YouTube
  • Create for you any new profiles on these platforms required
  • Pay $200/month to boost your popular videos

Affordable, Low-Risk Offer

We provide all this for $1,695/month.  You need only commit to 3 months of service, which we need to show you what we can deliver.  If you cancel, you keep everything posted.

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