Marketing Videos and Content for Personal Injury Lawyers
Both the videos and the written content in Marketing Amplifier are specialty-specific, so all the marketing content you receive from us will be focused on personal injury:
Videos
Distinguish yourself and your practice with custom videos that build trust, create familiarity, and demonstrate expertise.
At the pace of four videos per month, we shoot, edit, post on your website, and promote through social media and email. We offer a variety of custom personal injury videos, beginning with: intro, past-case, FAQs, testimonials, and niches.
The only time required from you is a 30-minute monthly Zoom shoot. We send you scripts in advance, so minimal preparation is required.
Conversion Center
Engage more prospects with this multi-element popup that showcases your personal injury videos, articles and booklets on: case strength, mistakes to avoid, and answers to frequently asked questions.
Other optional website additions include a top bar quiz asking, “Do I have a case?” and a bottom slider displaying your scenario-specific videos and client testimonials.
Book
This 122-pager digs deep into the questions and issues facing prospective clients, including:.
— Do I have a case?
— Dealing with the insurance company
— When a lawsuit is filed
— Overcoming common defense themes
— Special considerations in specific types of cases
— Frequently asked questions
The book is fully branded in your name, complete with your photo, bio, and contact information.
Booklets
32 injury booklets 4-28 pages long can be branded in your name and promoted on your website, in automated email campaigns, and from your social profiles.
Available titles include: Frequently Asked Questions About Personal Injury Claims, 11 Factors that Impact the Value of Your Personal Injury Case, Common Insurance Adjuster Ploys, 9 Factors a Personal Injury Lawyer Will Consider in Evaluating Your Case, How a Pre-Existing Injury Can Affect Your Case, and more.
Social Posts
Every week an educational or engaging personal injury or general interest post appears on your Facebook and LinkedIn profiles. Many of them link to one of the booklets described above. We start including videos as you create them.
If you do not have social profiles, we will create them for you and keep them active with our posts. We do all the work, which you may supplement with your own material. Or our posts can be bonus content if you are already active on Facebook and LinkedIn.
Shock-and-Awe Package
Wow your prospects with our impressive digital bundle. It includes:
— Your branded 122-page book I Was Injured in an Accident: What Do I Do Now?
— Two booklets: 56 Frequently Asked Questions About Personal Injury Cases, and Critical Evaluation Factors for 17 Types of Injury Cases
— An About Us page describing your firm and service
— An explanatory cover letter
Nurturing Series
Stay in front of your undecided prospects with our lengthy series of educational personal injury emails branded in your name. Subjects in the 17-email campaign include:
— Do you have a case?
— Writing a winning demand letter
— What is stonewalling? How should I respond?
— Understanding the insurance company bureaucracy
— Social media — a trap for the unwary
— What adjusters look for in evaluating your proof of damages
Welcome Kit
Make a strong post-signup impression and answer initial questions with our helpful package of introductory materials. They include:
— Your branded 122-page book I Was Injured in an Accident: What Do I Do Now?
— Two booklets: 56 Frequently Asked Questions About Personal Injury Cases, and The 11 Factors That Impact the Value of Your Personal Injury Case
— A detailed cover letter explaining what lies ahead
Reassurance Series
This series of emails explaining what lies ahead will (a) fill the time gap between signup and the appearance of work product, and (b) answer many of the questions that can otherwise trigger calls to your office. Subjects in this 12-letter campaign include:
— Paying your medical bills
— 6 things you can do to help your case
— What do we have to prove to win your case?
— 11 factors that can impact the value of your case
— How insurance companies work
— Common insurance adjuster negotiating ploys
Monthly Newsletter
Remain top of mind and referrable with these engaging 8-page digital issues that are auto-sent monthly to your list of past clients. Some lawyers also choose to include current clients.
Our personal injury newsletters mix smarter living articles with personal finance pieces. Some representative articles are: Get More Value at Your Doctor’s Visit, Preparation Brings Weekly Savings on Groceries, Manage Your Money After an Injury Settlement, What to Look for in a Financial Advisor, For a Better Night’s Sleep Practice These 8 Habits.
High Value at $1,695/Month
Not only is the personal injury version of Marketing Amplifier affordable, it also will not intrude upon your work hours. You need only set aside 30 minutes/month for the Zoom video shoots and we will take care of everything else. Click below to schedule a call with Kara or Mike.