Pricing
Marketing Amplifier
$1/month for the first month, then $295/month
An automated and done-for-you program:
100-300 page book. High-quality, fully-branded masterwork.
Content Sender. Automate your use of everything in our collection.
FAQ lead magnet. Engage and convert more of your website’s visitors.
Newsletter. Stay top-of-mind, connected, and referrable with past clients.
Online mastermind. Communicate with and learn from like-minded marketers.
Resource page. Answer prospect questions with quality booklets and videos.
Shock-and-awe. Wow your prospects and stand apart from your rivals.
Welcome kit. Make a strong first impression with your new clients.
ADD-ONS
Print Newsletter
$2.00 each for quantities of 200-500;
$1.50 each for quantities over 500
Fully branded with your or your firm’s name, contact information, logo, and photo.
We do everything. You supply the list; we handle the writing, design, printing, and mailing.
Dedicated account manager. You receive monthly reports and personalized assistance.
Referral Partners
$200/month
List compilation. We develop a list of 50 local attorneys and non-attorneys who are likely to refer, and obtain your approval or changes.
New referral partners. We then call those local professionals to calendar introductory phone or videoconferences with you.
Referral partner cultivation. On your behalf we regularly connect with calls, emails, periodicals, and gifts.
Dedicated account manager. You receive monthly reports and personalized assistance.
Social Promotion
$200/month
Facebook and LinkedIn. We distribute booklets, infographics, videos, and personalized information from your social sites.
Videos. We regularly add new videos … including client testimonials when available … to a website Resources page and circulate them through your social profiles.
Dedicated account manager. You receive monthly reports and personalized assistance.
Program Details
Marketing Amplifier
$1/month for the first 3 months, then $295/month
- Engage your website visitors,
- Wow your prospects,
- Stand out from the competition,
- Embrace your new clients,
- Stay top-of-mind with past clients, and
- Do it all systematically.
- Engage your website visitors
If your website provides only a phone number and consultation form, you are missing your best opportunity to obtain additional appointments and grow your list of future prospects. Everything can be automated.
— FAQ lead magnet. This informative popup attracts a portion of your website visitors who otherwise would have left without a trace. The funnel asks a qualifying question and obtains contact information.
— Resource page. Visitors come to your site hoping to find helpful information. This page provides it. A fully-branded 100-300 page book plus a large number of educational booklets and videos will set you apart as the #1 and most knowledgeable information source.
- Wow your prospects
You should assume that your prospects have contacted several attorneys and that the one who demonstrates expertise and provides assistance up until decision time will land the client.
— Shock-and-awe package. This is a ready-to-send collection of written materials, all branded in your name — 100-300 page book, two informative booklets, an educational practice brochure, and a friendly cover letter.
— Nurturing series. We provide a lengthy and educational series of branded emails that demonstrate your expertise, show you are ready to help, and keep you top-of-mind. All are automatically sent.
- Stand out from the competition
Do any of your rivals have their own 200-page book? 50-page FAQ collections? 20 booklets on niche topics? You now do.
— 100-300 page book. This masterwork by an experienced practitioner is branded with your name, photo, contact information, and biography.
— Branded booklets. This collection of focused, understandable, and helpful information can be used to expand upon your verbal explanations, support group presentations, displayed in your lobby, and more.
- Embrace your new clients
Assume that buyer’s remorse affects your new clients, especially if a time lag exists between signup and visible service delivery.
— Welcome kit. We provide you an impressive collection of written materials, all branded in your name — 100-300 page book, two informative booklets, an educational practice brochure, and a friendly cover letter.
— Reassurance series. The welcome kit is followed by a lengthy series of emails explaining what happens next and what is being done behind the scenes.
- Stay top-of-mind with past clients
You will obtain more referrals from past clients if you stay in touch, and if you do so with engaging content.
— Personalized newsletter. Newsletters are old school, but they still work well. Ours are professionally-designed and contain a mix of entertaining and helpful content, with little law-related content since this newsletter is for your past clients.
— Shared-booklet emails. To make it easier for past clients to spread the word about your helpfulness, these letters from you provide a link to an educational booklet and a request to share them with anyone they can help.
- Do it all systematically
We know your office will make wider use of our helpful content if it can be readily distributed, so our Content Sender software simplifies the task.
— Your Library. This section allows you to email any single item of our extensive content collection together with a personalized cover note.
— Client Lifecycle. Or you can systematize everything and trigger sends of entire content series simply by sliding a prospect or client nameplate into a new column. Magical!
Add-On Details
- Remain referrable
Past clients can’t tell others about you if they don’t remember your name. And they will be less likely to remember you favorably if you haven’t maintained the relationship.
— Higher views. Emailed newsletters are inexpensive (one is included with Marketing Amplifier), but the readership of printed newsletters is far higher. You are more likely to remain top of mind with a printed and postally-mailed version of your newsletter.
— Practical content. Most of our articles are focused on smarter living — saving money, staying healthy, and getting more out of life. Continuing to help your past clients and other contacts with useful content maintains their favorable opinion of you.
- We do the work.
Most lawyers we speak with have either tried and failed to regularly produce a newsletter, or have long wanted one. Time pressures inevitably interfere. That is why we do everything.
— Full service. You give us your mailing list one time and then you are done. We write, edit, illustrate, format, print, and mail.
— Quality product. For four decades we have been proud to publish practical and high-value books for lawyers, and we bring the same pride of workmanship to our newsletters.
— Flexible approach. If you want to periodically supply content or make an announcement, we are happy to add your material.
— Personal assistance. A dedicated account manager will check in with you monthly, and is always available to answer questions or fill special requests.
Referral Partners
$300/month additional
- Grow your referral network
Referrals can affordably deliver a large percentage of your new clients, and their quality is nearly always better.
— Custom list of prospects. We generate a list of 48 local professionals — both attorneys and non-attorneys — who could send you referrals. You add to or delete from the list before we begin reaching out.
— Calendared phone appointments. Next we hit the phones. It takes us an average of two hours of dialing and individually emailing to schedule one telephone appointment for you with a professional interested in discussing a referral alliance.
- Strengthen your new referral relationships
It takes more than an introduction to develop a productive referral partnership, and we know you cannot always cross-refer or carve out time for coffees or lunches.
— Content gifts. Our broad and deep collection of content for both attorneys and other professionals is made available to your new referral partners. In your name we also send our proprietary Prosperous Professional journal. For your most productive partners we will also do custom work.
— Goodwill calls. We check in regularly on your behalf to make sure the relationships are strong, your partners are taking advantage of our content offers, and your partners remember to send you referrals.
— Monthly reporting. Your dedicated account manager will regularly send you a video report of our progress, and is always available to answer your questions or provide extra support.
Social Promotion
$300/month additional
You need to be where your prospects are, and they are on Facebook and LinkedIn. To get their attention, you need to share information they want.
— Social posts. We build you a perpetually-growing library of educational and branded videos, infographics, and booklets, and distribute them for you on your Facebook and LinkedIn pages.
— Boosting included. At your expense we pay to boost the best posts so they hit more eyeballs and obtain more downloads of your branded content.
Video viewership continues to grow. It is now so prevalent that every business, law firms included, should provide all their marketing information in both text and video formats.
— Regular additions. Every month we add videos to your site. We provide 3 types: educational, FAQ, and testimonial videos.
— Monthly reporting. Your dedicated account manager will regularly send you a video report of our progress, and is always available to answer your questions or provide extra support.