Experienced online marketers know that custom videos are the most effective way to build trust and familiarity with prospective clients, and distinguish your firm from the competition. If your website doesn't offer videos where the prospect can see and hear you, you...

Jump to: 7 DIY Tips That Will Improve Your Law Firm’s Marketing Results Takeaways from How Lawyers Can Boost Their Marketing ROI Book Summary: The New Law Business Model Revealed Marketing Tip of the Month 7 DIY Tips That Will Improve Your Law Firm’s Marketing Results...

If you only have a couple new referral partners, timing can vary widely … from almost instantly to waiting six months for the first referred clients to appear. We have seen both outcomes. However, if you assemble a larger group of partners, timing as well as volume of...

Establishing referral partnerships is similar to creating new friendships. You meet someone new, find you have common interests, and resolve to get together soon. Then work and life get in the way, you never meet up, and that promising new friendship never gets...

Half of the competitive battle in turning law firm leads into clients is standing apart from the other lawyers the prospect has reached out to. With voice search, Google My Business, and click-to-call, it is so easy for prospects to quickly generate a list of...

When it comes to converting leads into customers, small law firms do a lousier job of it than most any other type of business. In addition to the dozen years we have helped hundreds of lawyers generate leads only to see them mis-handle those prospects, we back up our...

James President Kara Prior recently chatted with Ken Hardison at PILMMA on the Grow Your Law Firm Podcast. What you’ll learn about in this episode: How Kara’s book How Small Law Firms Can Obtain More Referrals offers a detailed roadmap for getting more clients for...

The short answer is “yes it does.” But as we explain below, it doesn’t work alone. While we do the heavy lifting, you have an important role to play. Calendaring Phone Appointments We begin by compiling a list of 50 local professionals, both attorneys and...

The three major marketing channels for small law firms are referrals, search engine optimization, and pay-per-click ads. Each has advantages and disadvantages, which we will cover in this article. Which channel is right for you to invest more or less time and money...