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Part 2 Contents: Link back to Part 1 HERE 2B. Partially-scripted videos 2C. Prompts for unscripted videos 2D. Scripts for list videos 2B. Partially-scripted videos After you have created a few scripted videos, you likely will not need all the structure and...read more
For years video marketing has been under-utilized by lawyers, but we are at long last seeing them adopt it as a core marketing tool.
Three big advantages
A. Draws the right clients. Client relationships frequently require that you work with individuals over extended periods. When those relationships don’t click, the experience can be painful.
Videos let prospective clients get to know you before they call. If they don’t feel comfortable, they will go elsewhere. Conversely, prospects who are drawn to your personality and style of lawyering will call your office first.
This process naturally pulls in clients you want to work with, and weeds out those who seek a different personality and style of lawyering.
B. Conveys your distinctiveness. Lawyers seem to have finally learned that video is the easiest and surest way to distinguish them and their firms from their competition.
Their websites and ads certainly do not. Consumers have long been unable to point to any material differences between lawyers based on text copy and still images they find online. The websites and ads all look and read similarly, despite their creators’ claims to the contrary.
But show prospects your face, let them hear your voice, explain how you approach various legal scenarios, and those prospects will quickly form a distinctive opinion about you. You will no longer have to struggle with ways to separate yourself from the pack.read more
Speaking directly and concisely on everyday law topics, Clay has accumulated over 181,000 Instagram and 158,000 TikTok followers. No comedy or costumes. Amazingly, he posted his first Instagram video only 6 months prior to this interview – in April 2022. Having been licensed only four years ago, he didn’t want to spend a lot on getting clients, so turned to affordable social media. In only 2 years Miriah has grown her Houston injury firm to a team of 8 handling 100 open case files. She obtains all her cases directly – no attorney referrals – with 99% of her cases coming from Instagram, TikTok, and Facebook.read more
Top Content From 2022
One-click access Click the interview title for instant, single-click access to the video booklet. Ali Awad’s Best Social Media Marketing Tips 27 pages, 12/1/22. Ali Awad is considered by most to be the #1 social marketer in the legal world. In less than 6 years he...read more
Nearly half of the dozens of attorneys I have interviewed on my GrowWithKara show are obtaining many of their new clients from social media. Several are spending little to nothing to obtain those clients. Outlined below is the approach they are using, complete with...read more
Ali Awad is considered by most to be the #1 social marketer in the legal world. In less than 6 years he has built a 50-person, $20 million law firm using social media as his primary marketing channel.
Ali not only has this incredible track record going for him; he is a master at explaining what has driven that success. He is articulate, generous with details, and backs his explanations with examples. We are fortunate to have someone so willing to share his learnings as one of the legal industry’s social media pioneers.read more