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Attorney Referral Marketing Technique: Add Partners with DMs

Attorney Referral Marketing Technique: Add Partners with DMs

Joe Volta, who practices injury law in the Carolinas, has been successfully growing his book of business using attorney referral marketing.  The vast majority of his open case files have come from lawyers he met on Instagram.  He has spent zero dollars building his...

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7 Steps to More Lawyer-to-Lawyer Referrals

7 Steps to More Lawyer-to-Lawyer Referrals

Referrals are far and away your best marketing channel, as you own it 100% and no algorithm change, price increase, or influx of competitors is going to diminish its effectiveness. Best of all, the ROI of referrals exceeds that of all your other marketing investments,...

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10 Attorney Marketing Tips From My Interviews

10 Attorney Marketing Tips From My Interviews

So much helpful advice is contained in my past interviews that I thought I should organize it by topic.  When the recommendations of these successful attorney-marketers are grouped together, you can learn a lot about marketing your law firm. This article focuses on...

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Top Content From 2022

Video Marketing Scripts for Lawyers, Part 2

Video Marketing Scripts for Lawyers, Part 2

Part 2 Contents: Link back to Part 1 HERE 2B. Partially-scripted videos 2C. Prompts for unscripted videos 2D. Scripts for list videos   2B. Partially-scripted videos After you have created a few scripted videos, you likely will not need all the structure and...

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Creative Marketing Ideas for Law Firms

Examples and tactics for increasing referrals from allied professionals, local attorneys, and past clients, along with tools for converting more prospects…

Lawyer Marketing Ideas: Obtaining Referrals from Local Professionals

A lawyer’s step-by-step guide to obtaining more referrals from local professionals — both attorneys and non-attorneys.

Boosting Referrals for an Energetic Florida Injury Attorney

With a referral-partner outreach effort and a set of customized client-communications tools developed by James Publishing, he is building lasting relationships with nearby professionals and past clients, and improving his communication with prospects and new clients....

Effective Law Firm Marketing Agencies

For most small law firms, finding a digital marketing agency which will deliver results is a guessing game. You talk to a salesperson, maybe call a few of the references provided, and then take a chance. 4-6 months later you frequently have to move on because the...

Law Firm Referral Marketing vs. SEO vs. PPC

The three major marketing channels for small law firms are referrals, search engine optimization, and pay-per-click ads. Each has advantages and disadvantages, which we will cover in this article. Which channel is right for you to invest more or less time and money...

Does the Legal Referral System Work?

The short answer is “yes it does.” But as we explain below, it doesn’t work alone. While we do the heavy lifting, you have an important role to play. Calendaring Phone Appointments We begin by compiling a list of 50 local professionals, both attorneys and...

Secrets and Strategies for Getting More Referrals

James President Kara Prior recently chatted with Ken Hardison at PILMMA on the Grow Your Law Firm Podcast. What you’ll learn about in this episode: How Kara’s book How Small Law Firms Can Obtain More Referrals offers a detailed roadmap for getting more clients for...

How Can I Improve the Effectiveness of My Law Firm’s Intake Process?

When it comes to converting leads into customers, small law firms do a lousier job of it than most any other type of business. In addition to the dozen years we have helped hundreds of lawyers generate leads only to see them mis-handle those prospects, we back up our...

How Do I Impress My Law Firm’s Leads?

Half of the competitive battle in turning law firm leads into clients is standing apart from the other lawyers the prospect has reached out to. With voice search, Google My Business, and click-to-call, it is so easy for prospects to quickly generate a list of...

How Do You Help Me Stay in Touch with My New Law Referral Partners?

Establishing referral partnerships is similar to creating new friendships. You meet someone new, find you have common interests, and resolve to get together soon. Then work and life get in the way, you never meet up, and that promising new friendship never gets...